So you want to be a Reseller ? | Ultimate Supreme Resellers Guide

So you want to be a Reseller ? | Ultimate Supreme Resellers Guide

So you want to be a Reseller ? | Ultimate Supreme Resellers Guide

Reselling hyped items

Reselling hyped items has become a popular trend in recent years, especially in the world of streetwear and sneakers. These items are often released in limited quantities, making them highly coveted by collectors and enthusiasts. As a result, reselling them can lead to a significant profit. However, there are both ethical and practical considerations to keep in mind when considering reselling hyped items.

The first thing to consider when reselling hyped items is the ethics behind it. Many argue that reselling items for a higher price than the original retail price is unethical, as it takes advantage of the limited availability and high demand of the item. Others argue that it is simply capitalism at work, and that if people are willing to pay the price, there is nothing wrong with reselling.

Ultimately, it is up to the individual to decide where they stand on the ethical issue. However, it is important to keep in mind that the hype surrounding these items often creates an environment of exclusivity and elitism, which can lead to unhealthy competition and even violence in extreme cases.

From a practical standpoint, reselling hyped items can be a lucrative business. However, it requires a significant amount of knowledge and effort. Knowing which items are in high demand, when they will be released, and where to purchase them can take time and research. Additionally, there is always the risk that the hype around a particular item will die down, or that the market will become oversaturated with resellers, reducing the potential profit.

Furthermore, reselling hyped items often requires a significant investment upfront. Many limited-edition items are sold through raffles or online releases, which can require the buyer to purchase multiple items in order to increase their chances of getting the desired item. This can be a risky investment, as there is no guarantee that the buyer will be able to sell all of the items they purchased.

In conclusion, reselling hyped items is a complex and controversial issue. While it can be a lucrative business, it requires significant knowledge, effort, and investment. Additionally, there are ethical considerations to keep in mind, including the potential for exclusivity and unhealthy competition. Ultimately, it is up to the individual to decide whether or not they are comfortable with reselling hyped items, and to approach the practice with caution and awareness.

top risk of starting a reselling business

Starting a reselling business can be a great way to earn income, but there are risks that come with any entrepreneurial endeavor. Here are some of the top risks of starting a reselling business:

Inventory Risk: One of the biggest risks of starting a reselling business is the risk of holding inventory that does not sell. As a reseller, you will be purchasing products upfront and hoping to sell them for a profit. If you are unable to sell your inventory, you will be left with unsold merchandise that ties up your cash flow and takes up valuable space.

Market Risk: Market risk is the risk that the market demand for your products will decrease, causing a decrease in prices and profits. The market for certain products can be fickle and unpredictable, so it is important to conduct thorough market research and stay up-to-date on industry trends.

Competition Risk: Reselling is a competitive industry, and the competition can be intense, especially if you are selling popular items. You may face competition from other resellers, as well as the original retailers and manufacturers of the products you are reselling.

Fraud Risk: There is a risk of fraud when purchasing products from individuals or unknown sources. You may receive counterfeit products, damaged goods, or stolen items. It is important to conduct thorough research and vetting of your sources to minimize this risk.

Legal Risk: Depending on the type of products you are reselling, there may be legal risks involved, such as copyright infringement, trademark violations, or other legal issues related to intellectual property. It is important to have a clear understanding of the legalities involved in reselling, and to consult with legal professionals when necessary.


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Reputation Risk: In the age of social media and online reviews, reputation is everything. If you sell subpar products or provide poor customer service, your reputation can suffer, leading to a decrease in sales and profits.

In conclusion, starting a reselling business can be a rewarding and profitable endeavor, but it is important to be aware of the risks involved. By conducting thorough research, minimizing risks, and being aware of potential pitfalls, you can increase your chances of success in the reselling industry.


Is Reselling Supreme for Everyone ?

Reselling can be a profitable and rewarding business for many people, but it may not be for everyone. Here are some things to consider when deciding if reselling is the right fit for you:

  1. Knowledge and Interest: A key factor in reselling is having knowledge and interest in the products you are selling. If you are passionate and knowledgeable about a particular product or industry, it can be easier to identify trends and understand market demand. However, if you have little interest or knowledge in the products you are reselling, it may be difficult to succeed in this business.
  2. Time and Effort: Reselling can require a significant amount of time and effort, especially when it comes to sourcing and selling products. You will need to dedicate time to researching products, finding suppliers, and building a customer base. Additionally, you may need to invest time in marketing and customer service to ensure that your business is successful.
  3. Capital: Starting a reselling business can require a significant amount of capital upfront, depending on the type of products you are reselling. You will need to have enough capital to purchase inventory, set up a website or online store, and cover any additional expenses such as marketing or storage costs.
  4. Risk Tolerance: Reselling involves taking risks, such as purchasing inventory that may not sell or investing in a new product line. If you are risk-averse, reselling may not be the best fit for you.
  5. Legal Considerations: Depending on the type of products you are reselling, there may be legal considerations to take into account, such as licensing requirements or intellectual property laws. It is important to have a clear understanding of the legalities involved in reselling.


In conclusion, reselling can be a profitable and rewarding business for those who have the right knowledge, interest, time, capital, risk tolerance, and legal understanding. It is important to consider these factors before starting a reselling business to determine if it is the right fit for you.

More About Us

Looking at Toys are both trusted and established  re sellers of Supreme Clothing and Accessories. We also have a large collection of vintage and modern movie posters. Our Collectible Toy catalogue is huge and includes many toy lines. Our stock is hand picked for its current or future collectability. We therefore tend to avoid out of the box and very damaged items unless they are very rare.

If you are after a bargain visit our auction area. We do not charge any buyers premiums and the price you pay includes UK shipping. Very competitive International shipping is available on all our auction items.

The luxury corner is the place to go if you are looking for that special gift or treating yourself.

You can find Looking at Toys on YouTubeTwitterInstagram and Facebook. The stock we hold is regularly updated so be sure to follow us on at least one of these platforms.

Above all we like to chat about the products we sell and invite you to chat with us and read our blog that contain a wealth of information and go into some detail on certain products. If you would like a particular blog or review why not contact us and we will give this some consideration. We may be able to do a dedicated video or review for you.

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